Digital Public Infrastructure for Sport
The Unlock for
Every Person in Sport
Federations depend on tech that doesn't understand their sport. Athletes track tournaments through WhatsApp groups. Coaches have no system to see rising talent. The common athlete, the hopeful parent — never counted in anyone's TAM.
We are building the foundational technologies that give sport independence from every other sector for its growth.
The Uncounted
47 Cr
Sports participants in India
The largest uncounted talent pool on earth.
97%
From grassroots communities
Districts. Blocks. Pincodes. Never surveyed.
73%
Never counted in any system
No ID. No record. No recognition.
1 SPID
One identity across 38 roles
Athlete. Coach. Official. Parent. One credential for all.
Technology
that understands
sport.
Built from the ground up for every role in the sports ecosystem. You organise your sport your way.
38
Roles
₹0
Platform Fee
1
SPID for all
The Identity
Your SPID.
One credential.
Every role.
Athlete, coach, official, parent, school — all mapped under a single verified identity.
Free. For Everyone.
No platform fee. No hidden costs. The infrastructure layer is free because sport must be universal.
The command centre
for every sports organisation.
Tournaments. Registrations. Results. Certificates. Governance dashboards. One login.
Your SPID in Your Pocket
Scan. Verify. Done.
6
Governance Levels
National → Pincode
Built to scale to 10,000+ events
Mobile App
Your SPID. QR verification. Event registration. Training plans.
Open API Layer
One interface for every integration partner.
Our Story
Built by someone who lived the problem.
Sanand Salil Mitra
National archery champion, coach, educator at IITs and IIMs, equipment entrepreneur and Predictive Neural Networks researcher — saw how paper-based systems and forged documents held back genuine talent across Indian sports.
Founded April 2021 • SporTech Innovation Lab • Pune
“Sport needed its own digital public good — a foundational identity and governance layer built from the ground up. Not borrowed from health, not adapted from education. Purpose-built for sport.”
Designed for Scale
Bottom-up.
Not top-down.
The architecture starts at the pincode and aggregates upward. Every federation, every district, every school can self-organise.
The Unlock
Your Sport.
Your Way.
Whether you are a federation, an athlete who has never been counted, a coach seeking visibility into rising talent or a parent championing the next generation — SportsKeyz is the unlock.
